Resale price maintenance (RPM) is defined by the Competition and Markets Authority: "RPM is where a supplier and a retailer agree that the retailer will not resell the supplier’s products below a specified price."
Note: I used the term price fixing in the title of this post. Technically retail price maintenance is not the same thing as price fixing, however they are both actions that harm the consumer by causing a price not to lower with competition. Both of these practises are illegal in many countries.
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| Screenshot of the webpage on Trilogy's website |